About the Project

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In today's Japan, we are seeking a new type of wealth that goes beyond economic growth. Until now, "regional wealth" has mostly been measured using indices like economic conditions, labor conditions and population dynamics. However, recently, psychological variables, such as longevity and life satisfaction, have also gained attention.

On the other hand, there is no comprehensive indicator that can measure what conditions create a sustainable sense of happiness among people within a region.
To create a sustainable regional community that is based on a mutual climate of protecting and growing the region, and also involves citizens cooperating with people outside the community, we must create a society that can sustainably foster regional happiness.

Therefore, this project, with the assistance of various members of the community, aims to develop indicators that can contribute to a new way of creating places that can be passed down to the next generation, one that also retains the culture and values that have historically fostered the region.

Our objective is not to compare the average values of indicators between regions, but rather to analyze the strengths and weaknesses within each region and to invigorate intra-regional ties and connect them to forces that promote change.

Principal Investigator

Yukiko Uchida

Associate Professor, Kokoro Research Center, Kyoto University

Specialty: Cultural Psychology and Social Psychology

Our Activities

  1. Multidimensional indicators of regional happiness
    Development and results of testing

    We will develop a tool that can provide a multidimensional and multi-faceted evaluation of the mutually constitutive cycle between individuals and the environment, and then verify the effects of that tool.

  2. Verification of the effects that various aspects related to
    happiness have on the sustainability of society

    We will verify the effects of happiness (its average levels, degree of variance, and how levels covary/correlate between residents) on regional and social sustainability.

  3. Investigating the effects of local characteristics

    We will verify the effects that cultural values and the ecolo
    gical environment have on local residents’ happiness and social ties.

Publications and Presentations

Information about journal publications, books, conference presentations, media appearances and lectures by project team members can be found here.

Since 2015, this research has been promoted as part of the research and development project, "Designing a Sustainable Society through Intergenerational Co-creation", which is run by the Research Institute of Science and Technology for Society (RISTEX) of the Japan Science and Technology Agency (JST).


Trial Version Multidimensional survey of Regional Happiness

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Results of the trial survey

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Sense of health
Respondent’s subjective health status
Sense of personal happiness
Respondent’s subjective sense of happiness
Sense of interdependent happiness
Sense of harmonious happiness with the people around you (for example, if people around you are happy, you feel happy too)
Social bonds within the community
Cooperative and trusting relationships between local residents
Sense of regional unity
Extent to which the local society feels like it is "a community that was destined to be" or "one collective unit"
Openness of the community to outsiders
Extent to which people accept others from outside or those who are different from them
Contributing to the community and supporting other people
Behaviors that contribute to the local community (e.g., providing idea for the community) or help other people within the community
  • ※The score for the demo version is presented as an individual score, but the actual research data is analyzed together with the surveys from the same town (e.g., village, regions)
  • ※The Demo Version does not contain all of the items from the actual Measurement Package.