Yasushi Watanabe

PhD candidate, Graduate School of Human and Environment Studies, Kyoto University

Kokoro Research Centre Bekkan, 24, 2 Tanakasekiden, Sakyo, Kyoto, Japan

e-mail: yasushi.watanabe.77[at]gmail.com

Cultural psychology, Social psychology, Organizational Psychology


2000 – Bachelor degree in Literature, Keio University (Tokyo)

2003 – Master degree in Media and Governance, Keio University (Shonan Fujisawa) 

Career Summary

2015-Present  CEO / managing director, Hofstede Insights Japan (Tokyo)

2014-Present  CEO and managing director, Caeru Inc. (Kyoto)

2010-2014 Project leader / Consultant, Boston Consulting Group (Tokyo)

2003-2010 Senior product sales manager / Marketing Dept. member, Sony (Tokyo, UK)


Yamamoto, M. and Watanabe, Y., (2006) “Metaphorical Branding – Branding methodology for non-profit organizations” Nishida-shoten


Watanabe, Y., Takemura, K., Nakayama, M., Domae, H., Goebel, M. and Uchida. Y. (2022), “ How much are people satisfied with their job in different organizational culture?”, The Society for Personality and Social Psychology’s Annual Convention, Poster presentation, February 18-19, 2022.